The effect of Attribute of Smartphone-based Learning of Commercial Educational Purpose on Satisfaction and Recommendation Intention: Focusing on English Education and Learning
AUTHORS
Hyejin Chung,Dept. of English Language and Literature, Seoul National University of Science and Technology, Professor
Hwayeol Choi,Jeju International University, Department of Airline Service Management, Professor
ABSTRACT
In the field of commercial education, Smart Learning is defined as a learner-driven, human-centered learning method that enables access to learning source information using smart devices, effectively supports interactions, and enables self-directed learning environment design. Despite the advantages and necessity of smart learning, the progress of systematic research on smart learning is still insignificant. Therefore, this study divides the attributes of smart learning into playability, convenience, diversity, connectivity, personal suitability, and service connectivity. The results of the analysis show that the smartphone-based attributes have a positive effect on user's perceived ease of use and usefulness, and thus the satisfaction and recommendation intentions are also positively influenced. Therefore, it is necessary to design a learning English learning environment based on smartphone in the commercial educational purpose area focusing on all smartphone attributes such as personal suitability, instant connectivity, diversity, convenience, playability, and service connectivity.
KEYWORDS
Smart Learning, Smartphone-based Learning Attributes, English Learning
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